New VAFA CEO appointed

Former Old Xaverians Premiership Coach and Melbourne Cricket Club 1st XI Captain/Coach Michael Sholly has been appointed as the VAFA’s new Chief Executive Officer.

Michael brings to the job extensive experience in managing people both from an educational, administrative and sporting perspective.

One of Michael’s areas of focus will be on marketing the VAFA and finding compatible corporate partners, resulting in significant growth in the sponsorship area.

The areas of strategic planning, information technology and promotion of the Association through the media will be also be high on his agenda, as he leads the VAFA into a new era.

VAFA Chairman Nick Bourke said, “We?re delighted to have someone of Michael’s broad experience and affinity with the VAFA assuming the position of CEO

“The field of applicants for the position was extensive and very high on quality which I believe is testimony to how high the VAFA is regarded in the wider community”

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